IPUT launches flexible workspace platform, Making it Work

28 January 2022

Making it Work Pearse Street

  • Ambition to deliver a portfolio of high-quality workspaces for corporate occupiers on flexible terms under the Making it Work brand across IPUT’s Dublin city-centre neighbourhoods
  • First Making it Work location at Pearse Street is a four-storey office building with a gym and large auditorium at lower ground level
  • Strava, the global leader in social exercise tracking, will take two floors as the first Making it Work customer 


IPUT Real Estate, Ireland’s leading property company and the largest owner of offices and logistics assets in Dublin, announces the launch of Making it Work, a flexible workspace solution which it has ambition to develop and scale over the next few years, to up to 5% of its 2.4 million sq. ft. prime office portfolio in Dublin.

Making it Work is targeted at high growth companies enabling contract agreements on flexible terms to be undertaken directly with the landlord. Unlike other multi-let platforms, Making it Work does not feature co-working or shared workspaces and is specifically designed to cater for corporate clients within self-contained floors.

Making it Work, Pearse Street, a four-storey 15,000 sq. ft. building, will be IPUT’s first ‘space as a service’ location. It incorporates four separate floors for lease with an auditorium and large gym on the lower ground level. As the owner and operator, IPUT has designed the building around occupiers’ wellbeing; configuring and furnishing the office and amenity space to exceed the market standard for flexible offices.

Strava, a leading digital platform for athletes and the largest sports community in the world, will be IPUT’s first Making it Work customer, taking 5,500 sq. ft. on the ground and first floors for a three-year term. Additionally, The Workshop a new 2,000 sq. ft. CrossFit gym run by an independent operator, is open in the lower ground floor with general membership available to the public as well as employees in any Making it Work office.

Niall Gaffney, Chief Executive, IPUT Real Estate, commented:

The demand for flexible leasing options is growing globally. Similar to leading international real estate players operating in cities around the world, we have identified the opportunity to develop our own platform in Dublin to attract, and incubate, high-growth occupiers within our portfolio. Our offering combines the quality of office space for which we are known, with the flexibility that high-growth companies need. Making it Work is an exciting addition to our office portfolio and will consolidate our position as the landlord of choice in the Irish market.


Simon McEvoy, Making it Work lead, IPUT Real Estate said:

Strava is the world’s leading social sports brand and to welcome them alongside The Workshop, an exciting new Irish CrossFit focused gym, as our first customers is a strong endorsement of the Making it Work model. The combination of partnering with a local start-up and welcoming an international brand like Strava reflects the quality of our offering, the evolving requirements of workspace and the strong appetite we have identified for quality and flexibility in Dublin among ambitious companies. 


Rachel Browne, People Operations Generalist, Strava said:

Strava the leading social platform for athletes and the largest sports community in the world with over 88 million athletes and growing, recently opened its office in Dublin, Ireland to accommodate rapid growth and leverage the area’s diverse technology talent pool.

So far, Strava has hired 12 full time employees in Dublin and is actively recruiting for additional roles with plans to double its local headcount soon. This is a new and quickly growing team, so the flexible nature of Making it Work was extremely attractive to Strava when choosing an office space. The team are looking forward to using the amenities within the building, when Strava learned that the lower ground floor was going to be home to The Workshop, it seemed like the perfect fit!